Both addictive and heartwarming, It Was Love When... is a freeze frame of that moment when you realize that you're truly, completely in love. Stories collected from Elder's website of the same name.

It may be after three days together, or after three months-it's that moment when it all falls together. From heartfelt declarations to all-knowing smiles, It Was Love When .. captures that moment when love is just beginning.

• I thought to myself, "I love him more than Spider-Man loves Mary Jane."

• I was looking through his iTunes when I realized that our playlists were nearly identical.

• Suddenly he turned off the lights and told me to look up at the ceiling. Glow-in-the-dark stars covered the entire ceiling, spelling out "I love you."

Check out the official website at itwaslovewhen.com and share your story.