Personalized Newsletters and Crain’s National Network
From 2015 t0 2017, Robert K. Elder served as the Executive Director of Digital Product Development & Innovation at Crain Communications.
He expanded Crain’s reach into 32 new markets, served as brand ambassador and assembled the team's editorial staff. Under the banner “Business News Just Got Personal,” Elder oversaw the development of this new, personalized newsletter that adapted to each reader's interest. He also founded the column “If I Knew Then...” and guided the brands’ product evolution.
For a full list of sites and newsletters, visit: crains.com
Elder has created and produced podcasts for the Chicago Tribune, Chicago-Sun Times and the Crain Communications. Currently, he serves as executive producer (and co-host) of Crain’s award-winning “HR Confidential” with Heather Krentler.