Personalized Newsletters and Crain’s National Network
Robert K. Elder is the Executive Director of Digital Product Development & Innovation at Crain Communications.
In his first two years, he expanded Crain’s reach into 32 new markets, served as brand ambassador and assembled the team's editorial staff. Under the banner “Business News Just Got Personal,” Elder oversees the development of this new, personalized newsletter that adapted to each reader's interest. He also founded the column “If I Knew Then...” and oversees the brands’ product evolution.
For a full list of sites and newsletters, visit: crains.com
Elder has created and produced podcasts for the Chicago Tribune, Chicago-Sun Times and the Crain Communications. Currently, he serves as executive producer (and co-host) of Crain’s award-winning “HR Confidential” with Heather Krentler.